Multitasking while driving is one of the most dangerous things a driver can do behind the wheel. Why? Because drivers are fooling themselves believing they can multitask. Extensive research has proven that drivers are actually performing separate tasks sequentially and once attention is moved to a non-driving task, risk factors significantly increase. Unfortunately, the result is apparent in crash data, with distracted driving ranked as one of the biggest causes of traffic fatalities every year.

Roads have become considerably more dangerous in recent years, and part of the problem is an increase in aggressive driving and incidents involving road rage. Reversing this troubling trend will require each driver to change their behind-the-wheel behavior.

Companies with large fleets benefit from creating a driver safety policy that requires drivers in their fleet get training that will make them better - and safer - at their job. This applies not only to new hires, but also at-risk drivers and veterans who want to brush up on their driving skills.

Distracted driving refers to any activity that takes a driver’s attention off the road. It’s a serious issue in North America, with thousands of people injured or killed each year in crashes caused by distracted drivers.