Big data is really here. The amount of details we can amass related to drivers’ activities behind-the-wheel is impressive and loaded with powerful, useful intelligence. However, organizations that have access to this may still face challenges achieving maximum results because a data-driven focus can have an unintentional consequence—To see the driver as a problem to be controlled rather than a resource to be leveraged.
There is probably not a day that goes by when you see someone taking unnecessary driving risks. If you are like most individuals, this can make you quite uncomfortable—maybe even angry at times. Without a doubt, aggressive driving is a serious and growing problem. It is rude, often illegal, and always dangerous. Speeding, tailgating, frequent and sudden lane changes, failure to yield right-of-way and disregarding traffic signals—these aggressive behaviors are contributing factors in more than 50 percent of all collisions.
I had reached a certain age; grown the requisite over-sized waistline (I’m being kind to myself) and now sported a graying beard. Like tens of thousands before me sharing these similar traits, I purchased my first motorcycle. Go figure! And I have to say I’m enjoying the heck out of my weekend rides.
Boom! Bang! Crunch! Ouch! No— this is not the beginning of a 1960s Batman TV episode. However, it may just be the beginning of a real-life nightmare: One that every employer and their drivers hope never to experience. I am referring to an avoidable crash created as a result of an employee operating a vehicle for company business who has poor-to-no-qualifications to do so safely and responsibly. Unfortunately, this scenario plays out every day.
For those of you who do not know me too well, I am incredibly mighty and powerful. As a matter of fact, I can state unequivocally I can outperform most people simply with the use of one finger—no not that finger! I’m talking about the all-powerful index finger on my left hand.