Big data is really here. The amount of details we can amass related to drivers’ activities behind-the-wheel is impressive and loaded with powerful, useful intelligence. However, organizations that have access to this may still face challenges achieving maximum results because a data-driven focus can have an unintentional consequence—To see the driver as a problem to be controlled rather than a resource to be leveraged.
In 2003 the National Highway Traffic Safety Administration (NHTSA) published the report, “What Do Traffic Crashes Cost? Total Cost to Employers by State and Industry,” which identified, among other vital statistics, the average cost employers incurred with each vehicle crash. Funded by NHTSA, the Network of Employers for Traffic Safety (NETS) released “Cost of Motor Vehicle Crashes to Employers—2015™”an update to the 2003 report which should receive careful review by anyone involved in Fleet operations.
There is probably not a day that goes by when you see someone taking unnecessary driving risks. If you are like most individuals, this can make you quite uncomfortable—maybe even angry at times. Without a doubt, aggressive driving is a serious and growing problem. It is rude, often illegal, and always dangerous. Speeding, tailgating, frequent and sudden lane changes, failure to yield right-of-way and disregarding traffic signals—these aggressive behaviors are contributing factors in more than 50 percent of all collisions.
I had reached a certain age; grown the requisite over-sized waistline (I’m being kind to myself) and now sported a graying beard. Like tens of thousands before me sharing these similar traits, I purchased my first motorcycle. Go figure! And I have to say I’m enjoying the heck out of my weekend rides.
Boom! Bang! Crunch! Ouch! No— this is not the beginning of a 1960s Batman TV episode. However, it may just be the beginning of a real-life nightmare: One that every employer and their drivers hope never to experience. I am referring to an avoidable crash created as a result of an employee operating a vehicle for company business who has poor-to-no-qualifications to do so safely and responsibly. Unfortunately, this scenario plays out every day.