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DISTRACTED DRIVING PREVENTION

Distracted Driving is a contributing cause in 1 out of every 4 vehicle crashes.

ARE YOU AT RISK?

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WHAT IS THE REAL CAUSE
OF DISTRACTED DRIVING?

The Decisions You Make (or fail to make)
Behind the Wheel.

WHAT IS DISTRACTED DRIVING?

When the operator of a vehicle engages in non-essential driving activities, that person’s ability to properly identify, evaluate and react to changing traffic conditions and hazards in a timely manner is greatly diminished.


Very simply ... from a safety perspective ... the driver is distracted and at risk. In fact, research conducted by leading behavioral scientists, major universities and traffic safety institutes have concluded that Distracted Driving is a contributing cause in 1 out of every 4 vehicle crashes. Some commons causes of driving distraction include:
  • Texting
  • Using a cell phone
  • Adjusting entertainment controls
  • Using a navigation system
  • Eating and drinking
  • Grooming
  • Reading, including maps.


WHO IS AT RISK?

Everyone! Distractions endanger drivers, their passengers, other drivers and pedestrians. Authorities agree that Distracted Driving has reached epidemic proportions.



INTRODUCING

AWARD WINNING LEARNING OPPORTUNITY
DRIVING DYNAMICS, North America’s proven leader in producing substantial, sustainable safety performance results for fleet-based organizations, is please to announce its award winning1 e-Lesson, "Distracted Driving: The Decisions You Make©". Its groundbreaking instructional design approach for adult learners helps drivers appreciate, understand and internalize that at the heart of solving this issue is taking personal responsibility for their actions.

Using advanced, behavioral learning techniques to affect and reinforce positive behavioral changes, The Decisions You Make© challenges and motivates the learner to become an active, positive decision maker while driving to avoid unfortunate consequences. By incorporating sophisticated, state-of-the-art learning aids including a range of interactivities such as visual games, challenges and "pop" quizzes, the learner quickly realizes his/her limitations to drive safely while attempting to perform non-essential driving activities. The lesson concludes with a call to action for the learner to commit to becoming a conscientious driver ... taking responsibility for his/her actions behind the wheel.

2012 Recipient of the APEX "Awards for Publication Excellence" – Education & Training: Electronic Media Category

MULTI-TASKING DEMO

Try this simple exercise to test your multi-tasking capabilities.

You are to read two short sentences - only 21 words - about safety. You will be required to use some of your multi-tasking 'skills' in order to properly understand what you are reading. You have approximately 10 seconds to read these two sentences.



Surprised by the results? Were you a bit uncomfortable trying to keep up with the information?

Imagine if this is you trying to text a message and, at the same time, keep an eye on the road and changing traffic conditions. Does this sample exercise help you understand the danger you are in when trying to drive and multi-task?
Is it worth the risk?


U.N. Launches Global Effort to End Distracted Driving
May 19, 2010 New York, NY – Secretary General Ban Ki-moon and senior representatives from the United States and Russia appeared at the United Nations headquarters in New York today to launch a global effort to address the growing and deadly epidemic of distracted driving.

Distracted Driving an Epidemic
June 7, 2012 Washington, DC - "Distracted driving is an epidemic. While we’ve made progress in the past three years by raising awareness about this risky behavior, the simple fact is people are continuing to be killed and injured – and we can put an end to it," said U.S. Transportation Secretary Ray LaHood. "Personal responsibility for putting down that cell phone is a good first step – but we need everyone to do their part..."

Center for Disease Control
August 1, 2011 Atlanta, GA - Distracted drivers are compromising their own and other peoples' safety behind the wheel. Nearly 15 people die each day in the United States in crashes that involve distracted driving, and another 1,200 people are injured.

Canadian Drivers Continue to Use Cell Phones While Behind the Wheel: poll
February 23, 2012 Ottawa, ON – In a new Road Safety Monitor poll by the Traffic Injury Research Foundation it was found that more than a third (36.3%) of Canadian drivers admitted to using their cell phones while behind the wheel in the last seven days, up from 20.5% in 2001.
Distracted Driving Prevention

TEST DRIVE

DRIVING DYNAMICS invites fleet, risk and safety professionals who are responsible for their company’s fleet of drivers, the opportunity to experience the full-length version of our award winning behavior based distracted driving e-lesson. The Decisions You Make lesson challenges and motivates the learner to become an active, positive decision maker while driving to avoid unfortunate consequences.

To access the lesson complete the request form and you will receive an email notification with your training assignment.

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SAMPLE SCREENS

Distracted Driving Distracted Driving Distracted Driving